• Devise and implement strategies to increase online traffic to the company’s website.
• Develop, manage, and optimize digital marketing campaigns across multiple channels, including paid search, SEO, and PPC.
• Plan and execute social media strategies to enhance brand visibility and engagement.
• Manage online brand and product campaigns to increase brand awareness and customer engagement.
• Oversee the redesign and continual improvement of the company website, focusing on usability, design, content, and conversion rates.
• Track and analyze website traffic and conversions, implementing necessary improvements to enhance user experience and achieve marketing goals.
• Develop high-quality, SEO-optimized content for online platforms to improve search engine rankings.
• Manage relationships with other websites for quality backlinks to boost SEO.
• Utilize keywords effectively to improve search engine visibility and drive organic traffic.
• Plan and control the budget for all digital marketing activities.
• Evaluate and utilize customer research, market conditions, and competitor data to refine strategies
• Bachelor’s degree in Marketing or a related field.
• Certification in SEO SEM or an equivalent is preferred.
• Proven experience managing PPC, SEO, and affiliate marketing programs.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Experience in e-commerce, SEO, PPC, email marketing, and social media management.
• Previous experience in a similar digital marketing role, with a track record of driving online growth.
• Must be willing to work in Taguig City